The National Football League has gone Pink for this October’s Breast Cancer Awareness Month. Breast cancer is the second most common form of cancer, and the NFL is hoping to bring more attention to matter.
A number of different promotions are being run, many by the individual teams. You’ll see players & coaches wearing patches, towels, caps, gloves, and shirts showing their support. The league and teams will promote breast cancer awareness messages during the month with pregame and in-stadium initiatives, including “Pins That Touch Hearts.” Coaches and game staff personnel will wear pink ribbon/NFL shield pins on the sidelines during games throughout the month of October.
In addition, the NFL Referee’s Association presented a check for $14,000 to Susan G. Komen for the Cure during a pregame ceremony at Texas Stadium on Sept. 28. EA Sports will sell Madden NFL 09 Pink at Target stores during Oct. with proceeds going to the Deanna Favre HOPE Foundation. Featuring the same gameplay and graphics found in Madden NFL 09, Madden NFL 09 Pink features limited edition packaging displaying a pink ribbon.
Many teams will extend the national platform with local efforts. Teams will designate home games in honor of Breast Cancer Awareness Month and plan special in-stadium or pregame events with local organizations.